Ripton & Co. is a scrappy, rebellious, ‘millennial-driven’ outdoor brand, launched in 2019, from a former ski hotel (the Skier Chalet) on the slopes of Aspen, Colorado. A small group of outdoor industry friends, skiers and mountain bikers got together to create a different kind of company, and build the world’s most advanced technical sports jorts, to set one small, but very important record.
Assspen, often known for it’s upscale visitors and status-driven culture, unfortunately provides few options for meaningful year-round work. Like all vacation economies, the volatility makes living a balanced lifestyle a tall order. Hence, we at Ripton & Co. are promoting a simple lifestyle with community driven values that feels long overdue. And can hopefully serve as another touchpoint for mountain towns to work together to build resilient businesses. The global pandemic has reiterated the importance of non-seasonal, non-tourism based employment options, as a large majority of workers were laid off overnight in the Roaring Fork Valley. We believe that although tourism will always play a role in these regions, we can create real value from within, and create products, brands, and communities that are self-sustaining.
In our first full year of operation, taking the first leap, getting a product we perfected over 3 years, out the people, and riding bikes, camping, and living the brand through shared experiences. Our sizes are selling out incredibly quickly so we encourage you to preorder (max 3 pairs per customer) and if you know people that would dig what we're doing please forward along! Link back to product here!
You can contact us at firstname.lastname@example.org
Jortlandia High Council:
James Mclusky aka 'Hot Larry'
Whit Boucher AKA "Mud Falcon"
Mike Sampson AKA "Stormy Manuals"
Tyler Wilkinson-Ray AKA "ty-ty"