Athletes like Harriet Burbidge-Smith (Haz) are a key part of Ripton's development and evolution as a brand. They push our products harder than we ever could. They bring new creativity to our brand with fresh perspectives.
Haz's signature product, the Take Heed Utility Pant, is a tangible result of our relationship. More than a sponsorship, this partnership supports her pursuit of on-the-bike creative expression just as much as it supports Ripton's creativity that results in revolutionary Performance Denim apparel.
But enough from us. Here's what Haz says about this limited edition collab product:
"Creating these pants with Ripton came at a time just before my spinal surgery — having something to put my energy into, and somewhat a distraction. I spent a lot of time not only on the design, placement, but also in making sure the pants were a fit that I loved.
"Finding a sick pair of pants, especially in a women’s fit has always been a struggle! Ripton has created a casual but insanely comfy riding pant! I’ve tested and shared these in that process over the last few months around the globe! From bike park laps to airbag sessions.
"The quote, 'Take heed; will surely speed' is something that I found in an almanac during one of my first full seasons away. It has many interpretations, but my take has always been, 'Take your time, be smart, be patient — but also sometimes you do just need to say f*ck it, stop thinking and send it full-speed.'
"My little tree dude is also in your back pocket giving full send support."
