It’s been surreal to see a clan of riders share our affinity for casual style on the bike at the world’s biggest freeride event, Red Bull Rampage. It’s hard for us to comprehend the risks these riders regularly take doing what they love. It’s both humbling, terrifying, and awe-inspiring. The interplay of courage, creativity, camaraderie, and passion that drives this exploding movement pulls us in (as a small denim brand) more and more over time as we spend more time around these incredible young people. This type of energy is the spark that drives the world forward, and in many ways, it is how we leave our mark.
Finley flat spin by Paris Gore
Janelle the youngest women's rider, dropping into her bigger drop
Shot by Takaya Sage
Finley by Takaya
The venue at dusk by Takaya
Jimbo and Billy getting deep filmed by Hadrien.
Finley's signature flat spin, big jorts no pads.
Billy, Janelle, Lola by Izzy.
Haz warming up by Luc Mathonet
