The jistory of high-performance style has a long love affair with denim, from Andre Agassi's US Open performance to the ubiquity of podium jorts in cycling. The Cort Jort does what Ripton does best. It brings light, breezy, stretchy style to your everyday life in a way that gives you 10x more confidence and tactile denim style than an athleisure or plastic garment. If we had a convertible we'd wear these on the way to our jortbag country club.
We've been riding in these, hiking, running, camping, flying, etc. They fit somewhere between true to size and pretty generous. Our California friends Keelee and Megan were both fairly small and could have used an XS and Tyler is a fit muscular 5'10", and the medium fit perfect; he wouldn't want a large.
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We journeyed to this remote outpost to take part in the Silverton Whiteout, an iconoclastic fat bike race celebrating its 10th year.
]]>Alyssa and Kolby opened the shop a few months ago, in September 2023. They created a bike shop. They created more than a bike shop. Dedicated to inclusivity and representation, Treehouse Cyclery hosts weekly community events, and purposefully aims to include marginalized communities and people.
We stopped by for a visit in mid-January to see the spot, share some Performance Denim, and see firsthand what Alyssa and Kolby have created.
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We put Taylor in some of our Superlite™ jeans to see what he thought of our latest jants style. Then, Hadrien Lackner turned the photos into jartistic masterpieces.
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Here's a quick guide to holiday shipping:
Free shipping! Now through December 15, applies to all orders, ground shipping only.
Christmas delivery cut-off dates/times:
Friday, December 15, 4 p.m. MST: Ground shipping cut-off
Wednesday, December 20, 4 p.m. MST: Two-day shipping cut-off
The year is 2086. A trio of jortbags is sent back in time. They are on a mission to save humanity from a frightful future of plastic clothing, generic style, and boring suburban lifestyles. First, they must find the jortbag who can take the wheel and lead us to a better tomorrow.
Are you that jortbag?
Buy some Ripton between now and November 27. (Hint: There will be a seasonal sale this week, due to some Federal holiday). You will be entered to win the ultimate adventure vehicle: Our beloved '86 Honda Accord, "Sweet Love." It is a car from the future, built in a bygone era. If you win it, the fate of Jortlandia will rest upon your shoulders.
Don't want to buy anything during Black Friday/Cyber Monday week? Okay fine. No purchase necessary. Just fill out this quick little form to be entered to win Sweet Love.
Please read these Terms and Conditions ("Terms") carefully before participating in the Sweet Love giveaway ("Giveaway"). By entering the Giveaway, you agree to be bound by these Terms and comply with all applicable laws and regulations. If you do not agree with any part of these Terms, please refrain from participating in the Giveaway.
1. Eligibility:
1.1 The Giveaway is open to individuals who are at least 18 years old or the age of majority in their jurisdiction, whichever is older.
1.2 Employees and partners of the sponsoring company, as well as any agencies or entities associated with the Giveaway, are not eligible to participate.
2. Giveaway Period:
2.1 The Giveaway period will be clearly stated, including the start and end date.
2.2 All entries must be received within the specified Giveaway period. Entries received after the Giveaway period will not be considered.
3. How to Enter:
3.1 Entry requirements will be clearly stated. Typically, participants will be required to complete specific actions, such as following social media accounts, sharing content, or filling out a form.
3.2 Entries that do not fulfill the requirements or are incomplete, illegible, or corrupted will be disqualified.
4. Winner Selection and Notification:
4.1 Winners will be selected at random from eligible entries.
4.2 The number of winners and the prizes will be clearly stated.
4.3 Winners will be notified via the contact method provided during entry (email, direct message, etc.) within a reasonable period after the Giveaway has ended.
4.4 Winners must respond to the notification within a specified time frame, usually 24 hours, and provide any required information.
4.5 If a winner fails to respond within the specified time or does not meet the eligibility criteria, an alternative winner may be selected.
4.6: The Winner must be able to pick up the prize or arrange for its transport from the Ripton Offices. Ripton is in no way responsible for transporting the prize to any location.
5. Prize(s):
5.1 The prize(s) will be clearly stated.
5.2 Prizes are non-transferable and may not be exchanged for cash or other alternatives unless explicitly stated.
5.3 The sponsoring company reserves the right to substitute a prize of similar value if the advertised prize becomes unavailable.
5.4 The prize is offered as-is with no warranty.
6. Publicity and Personal Data:
6.1 By participating in the Giveaway, you consent to the use of your name, likeness, and entry for promotional purposes, both online and offline, without any additional compensation.
6.2 Any personal data collected during the Giveaway will be used in accordance with the sponsoring company's privacy policy.
7. General Conditions:
7.1 Ripton reserves the right to modify, suspend, or terminate the Giveaway at any time, for any reason, without prior notice.
7.2 Ripton reserves the right to disqualify any participant found to be violating these Terms or tampering with the entry process.
7.3 Ripton's decisions regarding the Giveaway, including winner selection, are final and binding.
7.4 The Giveaway is void where prohibited by law.
8. Limitation of Liability:
8.1 Ripton, its affiliates, partners, and agents shall not be held responsible for any damages, losses, or injuries resulting from participation in the Giveaway or the acceptance and use of any prize(s).
8.2 By entering the Giveaway, you release and discharge Ripton from any liability arising out of or in connection with the Giveaway or any prize(s) won.
So here they are: The Superlite™ Jeans.
Men's Superlite™ Jeans
Women's Superlite™ Jeans
These are the most comfortable jeans we've ever worn, built with ridiculously thin 9.5-ounce denim. It's the same, stretchy black fabric that makes our best-selling Diesel jorts capable of any form of j'activity.
No shit, this fabric is bending the laws of physics. It's got 54% weft stretch — that's scary stretchy. Made from post-industrial content and recycled polyester, this is not some cheap fabric that's getting churned out by a mega-conglomerate. It's the good stuff.
Our jean fit is evolving, too. Superlite™ Jeans are designed with a relaxed, straight-leg fit, which adds to the etherial qualities of these hyper-performance denim pants.
Great for a quick dirt jump session, even better for ripping around town. Once you start wearing Superlite™ Jeans, you'll burn your sweatpants or yoga pants or "athleisure" junk because when denim feels this good, it's impossible to beat it.
]]>Getting ready for some ropin' and ridin' on a Wyoming ranch. Photo: Alexandra Rapadas Munger
Gravel influencer Sarah Sturm rocks the Ripton Classic Jeans. Photo: Ri Ganey
Colorado University's Jiking Club prefers denim for their dreamy wilderness outings. Photo: Elliot Wilkinson-Ray
Whether tandem bicycling, reading the daily news, or doing both at once, Performance Denim is the clear choice. Photo: Tyler Wilkinson-Ray
]]>We connected with photographer Satchel Cronk as soon as samples landed for this new denim bike pant. He did some killer work shooting the Indigo Bike Pant earlier this year. Round two was just as good.
We sent one of our summer Minions, Hadrian Lackner, out to shred it up alongside Satchel's partner, Leah Lind-White.
Built with lighter, 9.6-ounce, 37.6% stretch black denim, these bike pants fuse Ripton's signature fabric with strategically placed synthetic material on the waist and knees.
As demonstrated in these images, Black Bike Pant is the clear winner for dark autumn shredding through bigfoot-infested forests.
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It's the day we launch two new overall styles: Rust and White Acid.
No, autumn hasn't begun yet, but this momentous occasion might as well kick off the fresh season.
Like Ripton's popular Diesel Overalls, these fresh styles are made with bi-component fabric that features Sorbtek®, a recycled material that keeps you warm, dry, happy, and fabulous. You shred; it stretches. The articulated knees are ideal for pedaling or pounding moguls.
When we were out shooting these new looks, photographer Andrew Bydlon whipped out his film camera for a few shots. Here they are.
In case you're new around here, we just barely started producing floor-length jorts, a.k.a. jeans. We get it, jeans are a very personal thing. You've got your brand, style, and size that fit perfect. It can be stressful to change things up.
We're here to answer any and all questions related to fit, that way you'll look snatched when you put on some Riptons, whether it's the first time or the 500th time.
A: We've found that Ripton jeans fit true to size, similar to common Levi's jeans. There can be some variations, so it is good to measure. Also, some of the cool kids like to go up a size for the baggy look.
A: We have fit guides for men and women. Start by measuring your low hip, the widest part of your hip, around your money maker. This gives you the most accurate size recommendation.
A: Waist measurements can be helpful, but they aren't always relevant for jean fit. In the case of our women's jeans, the fit sits on the waist at or below the belly button, like mid/high rise jean. The men's jeans sit low on the waist. No matter where the jeans are meant to sit on your waist, measuring your low hip is the most consistent way to check your sizing for Ripton jeans.
A: Ripton took the average, optimized inseam for each size and designed it to be an ankle-length fit. Someday, when our Denim Empire reaches a colossal size, we'll be able to offer millions of inseam sizes! For now, we're small and this is our first run of jeans.
A: In general, sizing doesn't vary much between our styles of jeans. If you wear a 32 Classic, you likely wear a 32 Hiker or Performance too. The Classic jeans have more of a straight-leg stovepipe fit. Hiker and Performance are a bit baggier through the legs.
A: Our jeans are all made with 32% stretch 12.8oz denim. That's pretty stretchy! They're made for j'action. So if you're between sizes, you could size down for a trim fit that is still comfortable. Or, as we mentioned, size up for that baggy swagger.
A: Not exactly. As is the case with all Ripton denim, it stretches a bit as you wear it, forming to your shapes and getting dang comfortable. When you wash it, the fabric usually "recovers" to the size and shape it was when new.
A: That depends on your lifestyle and choices. We can assure you that these jeans are optimized for people at all stages of life, whether they have yet to procreate, are in the process of procreating, or have already procreated many, many times.
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Is this de-evolution? Ripton began with Jorts. Jorts began by chopping the legs off of jeans to let our gams breathe. And now, Ripton is making jeans?
We are making jeans. The world wears jeans. We wear jeans. If you ask us, everyone needs a pair (or two or five) of stretchy, comfortable lightweight jeans for everything from turbo action to backyard relaxin'.
Our denim scientists have been furiously working around the clock to produce the greatest performance denim long jorts humanity has ever seen. Now, Ripton is pleased to unveil its first line of jeans.
Two styles are available for each gender: Classic and Performance for men, and Classic and Hiker for women. Each style has both light and dark wash options.
Across the board, we loaded up our jeans with great features like lightweight mesh pockets, zippered storage, and more. They're all made with 12.8oz, 32% stretch Cone denim that feels oh-so good against the skin.
Classic jeans offer a timeless straight-legged silhouette with a zippered phone pocket and a reinforced Framis patch on the seat that we like to call the "Hot Pocket."
Performance and Hiker jeans are more technical styles. The men's Performance Jeans have articulated double knee fabric for maximum jaction. Women's Performance Hiker jeans have knee darts for unrestricted movement. Both have sizable zippered cargo pockets.
Based on how much our customers love their overalls and bike pants for cooler days, on the bike or anyplace else, we are pretty sure our jeans will be a go-to item in every jortbag's wardrobe.
And yeah, if you want to cut them off into jorts, go for it.
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Something special popped up in Downtown Boulder for the summertime! Ripton has opened what some are calling the world's smallest denim shop at 939 Pearl Street.
We kicked off the pop-up's three-month run with a DJ set by the legendary Taylor Phinney. Listen to the full night of music on YouTube.
Every Wednesday at 5:30pm, we're riding from the shop with all the local jortbags. It's called SloBo, and it's the Slowest Ride in Boulder. We promise. Take a chill lap around town's secret trails and back alleys and return to the pop-up to hang.
Stay tuned for more events this summer as we launch new products and throw more parties.
Photography and videography by: Alexa Hamad and Adam Busfield
]]>There are two Californias. The first lives in our imagination; it’s not so safe, not so manicured. The second is reality. Over the years, we’ve drawn inspiration from that first California, its aesthetic and spirit. Our imagination of the wild West Coast and its intersection with the Ripton ethos was obvious.
Earlier this year, we flew to San Diego hoping to witness a glimmer of that mythical version of this place. We thought that our persistence could unearth the California we wanted to experience in the flesh.
When we got to Del Mar, we realized that this mythical California only exists in fragments today, at the fringes — rural or raw, unrefined or primitive. The Steinbeck California? Once Upon a Time in Hollywood? Racing down Repack with hippies? It might be out there, that soul, that salty, sandy magic that pulled people across the country for centuries, that brought Levi Strauss trudging by foot from the unfinished Panama Canal toward the Pacific Coast, searching for the land of opportunity.
We needed to seek out that California though. It wasn’t waiting at the airport for us. And for starters, we needed a car to get on the road.
Our first Craigslist call on Sunday morning was to a construction worker in Jamul. He lived across from a nature preserve and a casino, where border patrol roamed a few miles from Mexico. Esteban would find and revive old Civics and other Hondas, lying abandoned behind job sites, buy them for a few hundred bucks and then bring them back to life, a side hustle.
We were there to see his 1986 Honda Accord, a coupe with flip-up headlights, which he’d put about $2,500 bucks into, fixing it up with new brakes, suspension, and more. We fired it up, and smoke poured from the engine. We got a few bucks off the asking price and went for it.
We realized that this mythical California only exists in fragments today, at the fringes — rural or raw, unrefined or primitive. It might be out there, that soul, that salty, sandy magic that pulled people across the country for centuries.
The next morning, we headed down to the San Diego docks to a shop. In the rain, pools of grey water and grit circled around the chicken and fish guts that were left out for the dogs. A colorful group of welders cut off part of the bumper and welded a giant F150 2” hitch onto the back of the car, so that our North Shore rack could be mounted appropriately.
At last, it was time! Time for something, for adventure, for blasting north through the clouds and fog and the rain.
An early monsoon gave way to three beautiful California days in Santa Barbara and Santa Cruz. We hung out at Super Cuca’s Taco Shop with the Boom Boom Bikes crew. We took time to shuttle laps on the loamiest trails we could find. We filmed this masterpiece above, but not the whole time. We took time to relax, ride, and digest the world as jortbags, as a growing new brand, that more and more people had heard of.
Fighting the trends of development, gentrification, and the suburban explosion of e-bikes, our 1986 Accord stood out on the road that much more aggressively.
Like the new kid in school, everyone was curious and fascinated by the paradoxical nature of Ripton and performance denim as a category. It felt like daring to be different was even more of a rare commodity in the constant development of suburban California. Performance denim reminds us of that daily. The gravity of sameness, the march of newness and affluence are powerful forces.
Fighting the trends of development, gentrification, and the suburban explosion of e-bikes, our 1986 Accord stood out on the road that much more aggressively. We remembered lots of beaters on California roads only a few years ago, but now they are harder and harder to find.
Coastal Cruisin’ served to remind us — and maybe remind you — that there are universal parts of being human: the love of adventure, the wild, unknown, and unrefined, that are essential to our lived experience.
Californians originally had to be the most adventurous dreamers, unsatisfied until they got all the way to the coast. That’s the genesis of the elusive aesthetic and lifestyle we’ve been searching to find. Based on what we saw on this trip, it seems like some of them still dream.
To accompany the Coastal Cruisin' video, here are some highlights from our 1,000-mile road trip along the California Coast, seen through the lens of Kody Kohlman.
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Big news from the High Council of Jortbags: Joliday is happening on Thursday, June 22!
Keep an eye out on Thursday for the special Joliday email with the secret discount code. Anyone who purchases on Joliday will be entered to win the '71 Honda CT90 moto.
Once you've scored a deal on jorts, get out there and get rad. Share your Joliday j'ontent on Instagram and tag @ripton_co for an additional entry to win. As you can see, our elite team of jortbags thoroughly tested this scooter and can confirm it is optimal for Joliday shenanigans.
Don't want to buy anything on Joliday or tag us in your Joliday j'ontent. Okay fine. No purchase necessary. Just fill out this quick little form to be entered to win the Honda CT90.
Please read these Terms and Conditions ("Terms") carefully before participating in the Joliday giveaway ("Giveaway"). By entering the Giveaway, you agree to be bound by these Terms and comply with all applicable laws and regulations. If you do not agree with any part of these Terms, please refrain from participating in the Giveaway.
1. Eligibility:
1.1 The Giveaway is open to individuals who are at least 18 years old or the age of majority in their jurisdiction, whichever is older.
1.2 Employees and partners of the sponsoring company, as well as any agencies or entities associated with the Giveaway, are not eligible to participate.
2. Giveaway Period:
2.1 The Giveaway period will be clearly stated, including the start and end date.
2.2 All entries must be received within the specified Giveaway period. Entries received after the Giveaway period will not be considered.
3. How to Enter:
3.1 Entry requirements will be clearly stated. Typically, participants will be required to complete specific actions, such as following social media accounts, sharing content, or filling out a form.
3.2 Entries that do not fulfill the requirements or are incomplete, illegible, or corrupted will be disqualified.
4. Winner Selection and Notification:
4.1 Winners will be selected at random from eligible entries.
4.2 The number of winners and the prizes will be clearly stated.
4.3 Winners will be notified via the contact method provided during entry (email, direct message, etc.) within a reasonable period after the Giveaway has ended.
4.4 Winners must respond to the notification within a specified time frame, usually 24 hours, and provide any required information.
4.5 If a winner fails to respond within the specified time or does not meet the eligibility criteria, an alternative winner may be selected.
4.6: The Winner must be able to pick up the prize or arrange for its transport from the Ripton Offices. Ripton is in no way responsible for transporting the prize to any location.
5. Prize(s):
5.1 The prize(s) will be clearly stated.
5.2 Prizes are non-transferable and may not be exchanged for cash or other alternatives unless explicitly stated.
5.3 The sponsoring company reserves the right to substitute a prize of similar value if the advertised prize becomes unavailable.
6. Publicity and Personal Data:
6.1 By participating in the Giveaway, you consent to the use of your name, likeness, and entry for promotional purposes, both online and offline, without any additional compensation.
6.2 Any personal data collected during the Giveaway will be used in accordance with the sponsoring company's privacy policy.
7. General Conditions:
7.1 Ripton reserves the right to modify, suspend, or terminate the Giveaway at any time, for any reason, without prior notice.
7.2 Ripton reserves the right to disqualify any participant found to be violating these Terms or tampering with the entry process.
7.3 Ripton's decisions regarding the Giveaway, including winner selection, are final and binding.
7.4 The Giveaway is void where prohibited by law.
8. Limitation of Liability:
8.1 Ripton, its affiliates, partners, and agents shall not be held responsible for any damages, losses, or injuries resulting from participation in the Giveaway or the acceptance and use of any prize(s).
8.2 By entering the Giveaway, you release and discharge Ripton from any liability arising out of or in connection with the Giveaway or any prize(s) won.
Jortlandia is finally blossoming after a long winter of bootpacking, big-mountain skiing, and sporadic snowball fights. Sure we like the white stuff as much as anyone else, but goddamn does it feel nice to bask in the warmth of long, sunny May days.
You know what, it's time to party. It's time to gear up for summer. It's time to HOOK. YOU. UP. We teamed up with a bunch of our friends at some of the coolest brands to produce:
You know how they'll just toss tons of prizes into the crowd at big bike events? Well that's what we aim to do here, using the magic of the World Wide Web. We're gonna spray products into our virtual crowd, and all you need to do is enter the sweepstakes for a chance to win something cool. Do it! You've got nothing to lose.
Here's the line-up of brands and prizes:
Hunt Wheels - $850 toward the wheels of your choice
Rovr - A RollR 45 cooler + BikR accessory
Skratch Labs - 3 winners! $100 of nutrition products per person
Dynaplug - Flat fixers to save your day
Mission Workshop - A Rhake backpack
The Coffee Ride - $50 of fresh-roasted beans
Orange Seal - 3 winners! $160 of sealant & merch per person
Ripton & Co. - A Canadian tuxedo
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Let's meet the jort class of 2023. We've got some fresh styles, some old favorites, and even a limited-release collab.
This good ol' fashioned corn-fed blue denim wash is a must-have mainstay for everyone's jordrobe. Easy and breezy, like an early June afternoon.
Shop Women's Slate | Shop Men's Slate
It was a goddamn feeding frenzy back in 2021 when Smoke jorts hit the shelves. We sold out of this uber-popular wash, and since then, you jort sharks have been circling our raft, demanding more. Well here you go. Smoke is BACK.
Shop Women's Smoke | Shop Men's Smoke
Our black 'n badass jort is unchanged from 2022. Why mess with a good thing? This jort is ready to get dirty — changing the oil on your truck, shredding an alley cat race in the urban jungle, or being your ride-or-die for weekly trail rides.
Shop Women's Diesel | Shop Men's Diesel
Made with ultraviolet electric indigo, this fabric shimmers like a plump Merlot grape hanging from a late-summer vine when basted in oil and blood. The deepest, darkest indigo wash yet, it's a blank canvas for the rowdiest iconoclasts.
It never felt so good to get faded. Our dark indigo denim got a special hit of acid to give it a vintage throwback feel that will have you questioning what's real and what's just a psychological construct.
Shop Women's Black Acid | Shop Men's Black Acid
That ultra-light '90s denim wash never felt so good. Our ultra-soft Mineral jorts caress your quads like a soft summer breeze drifting through the T-top of daddy's Camaro as you drink an Orange Julius in the mall parking lot. Backstreet's back, alright!
And you thought the Diesel was the darkest jort we had. Nope. We collaborated with the necromancers behind Cosmic Dirt to create this devious jort with leopard print, a gold shank, and spooky Pacific Northwest vibes.
... But wait, there's more! Check back for more drops as we roll them out this spring.
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When we launched the indigo Hiko, its supple, stretchy, buttery-soft fabric was life-changing. Normal jean jackets are usually too stiff. Stiff is lame.
The Hiko™ became an instant classic. So right away, we wanted to make it better. Our international team of performance denim scientists went to work on the 23% hyper-stretch fabric and made it as black as possible. How much more black could this be? None more.
Extensive research has shown that wearing black is an instant personality booster. Would Batman be the same if he wore blue?
Hell no.
And the jortbags of the world will tell you that black goes with everything, especially grease stains, spilled beer, mud splatters, and blood.
You've got tons of pockets for contraband, too. Zipper hand pockets in the front are good for keys to the moped. We like to use the two chest pockets for sunglasses or a screwdriver. On the back, there's a big 'ol pocket to fit a 40oz and one more little zipper pocket.
Quantities are limited. That's why we launched Hiko Black early to our email list.
You want in? Sign up to get all the fresh drops, straight from the source.
]]>Like a wisp of fog, Ashley Duffus appeared on these loamy, gnarly trails.
The result: Jorts with pure Ripton performance and the mysterious Pacific Northwest vibes that can only come from Ashley's brand, Cosmic Dirt.
"Everyone here fucking shreds, but nobody cares, nobody wears anything flashy. It's black, head-to-toe, all the time. Bellingham, is the most chill, hardcore scene ever." — Ashley
Lucky for us, we didn't venture into the realm of badass trail-shredding vampires without an inside connection. Our apparel designer, Tory, happens to be a Bellingham local, and over the years, she and Ashley have worked together on each other's apparel projects. They're tight like lug nuts.
Cosmic Dirt is about more than just macabre tarot-card-dealing vibes and blasting steep loamers. Ashley's brand is on a mission to make clothing that fits riders of all sizes, empowering them to be mountain athletes, no matter what size they wear.
"I spent a lot of time trying to hide myself with my clothing. Then, I realized I could do whatever the fuck I wanted, so I started wearing leopard print to stand out, and now my hair is neon yellow." — Ashley
Leopard print jorts? Tory was down to meld big cat vibes with the dark and mysterious PNW style, resulting in both contrast print pockets and half-front panel print that prowls.
Scientists did not believe it was possible to find such style in this species of jort. But we did it, and we even added a gold shank button for spunky flair.
And don't think this is just cosmetic witchcraft that makes the Cosmic Dirt Jorts so special. Ashley spent months helping Tory refine the fit at the top of the extended size range. The pockets fit proportionally, the size grading works for everyone, no matter if they're in a 28, a 38, or anything else. Magic.
If you'd like to follow us into these dark woods, there's a limited inventory of Cosmic Dirt Jorts available for pre-order today.
Photos: Paul Kalifatidi
]]>"Although the Bike Pant is made for, you guessed it, mountain biking, we think they might be one of the best jeans ever made."
— Kate at Men's Journal
Built for speed and up to UCI downhill regulations, this pant is ready to rip any trail you throw at it. From podiums to after-work sessions, this pant is the epitome of shreddy denim.
"Even though it’s almost always jorts weather, sometimes you just want to wear jants. As someone who has done nearly everything in Ripton jorts (including but not limited to racing the 2021 LeadBoat Challenge and bikepacking Baja’s Cape Loop), I can’t wait to up the shred factor with these new jants."
— Betsy at VeloNews
35% stretch denim, articulated knees with room for knee pads, and an athletic fit make this trail pant at home in the LOAM.
"Ripton, makers of shit you didn’t think you needed but refuse to remove from your body once it’s on, just announced its all-new bike pant."
— The Radavist
Built for those who believe in "no-dig, no-ride," the Ripton bike pant is the go-to for berm enthusiasts and underground booter-builders everywhere.
Trim hem as needed.
Don't let our satirical candor confuse you, we're building garments with premium fabrics, and elevated attention to detail, we will continue to highlight and outline our design paradigm why we're doing things the way we are, classic shapes in modern form.
While the Diesel Overalls were popular we had a lot of women emailing us and asking for full metal black-on-black vibes and we thought ok why not, let's do black on black for the ladies, hence the update.
]]>
2023 is our 4th year in business. Ripton started right before covid, and when the pandemic emerged the only adjustment was we lost our job at a hotel and nobody was too worried about jorts. Then people got bored and when they started buying aggressively online we were so small and primitive we were not in a place to capitalize on the online shopping bonanza.
We were still handwriting addresses on your packages in 2020, sleeping next to boxes in our room, and trying to get our factory to make us more jorts, too small for any stimulus payments, and not carrying enough inventory to get our denim out in a big way. But, where there is a will there is a way, and no obstacle is too great.
We’ve worked hard, built products we love, and grown steadily and gradually over the last 4 years. Where some business’s grew too fast, Ripton has been chugging along, living paycheck to paycheck, as they say in business.
If we don’t make performance denim that you love, and we don’t safeguard that revenue for future orders, then we don’t have the cash flow to make our next purchase order. In fact if you don’t find Ripton so bizarrely awesome that’s you’re telling your neighbor about us, then we are unlikely to survive. It’s sort of like playing cards but you need to pretty much win every hand.
The Ripton customer list has grown from 0 to over 20,000 today, motivating for a quirky back-of-the-jenvelope idea. The overwhelming realization we’ve had is that a lot of people far and wide GET Ripton, they get that we’re different, they GET that we’re building great products from a different paradigm, that the more different we are, the better and cooler the products become, and the more the brand can create positive change in this crazy rat-race of a world. They want performance denim to exist!!
I know that if you’re still reading, you’ve probably had at least a day of spring skiing with your jean jacket wide open or a bike-packing trip in jorts, that just felt so different than when you’re wrapped up in all that waterproof plastic. This soul shredding, for lack of a better term, is all we do, it’s the headspace that is our destiny. Rugged, simple, workwear-inspired outdoor wear.
From an operations stand point we’ve hustled to get our most popular items back in stock faster. Diesel Jorts, Diesel Overalls, and Hiko Jackets are all items we’d like to have in stock, but still spend most of the year sold out in key sizes. Some of our styles like the Deluxe Overalls will never come back because they are just too impractically expensive to make. The factory doesn’t like making them, and they absorb a ton of working capital. So I would nab a pair as they are our favorite Ripton product. We are still in an early stage of our evolution that is exciting, raw, perilous, and organic. We have a tight-knit relationship with our jortbags, and welcome any ideas, suggestions, words of encouragement please send them along to jortscustomer@gmail.com. We need the support of your wisdom and insight as much as your dollar.
Margins going into 2023 are tight. Many of our prices have continued to climb as much as 40% since we started making jorts, and we have been reacting by lowering our prices. The more clear we get on our mission and our customer, we continue to believe that value is important, and a fair and affordable price for everything is essential. Tighter and tighter margins means we have less operating income to pay our employees, build out marketing and customer service. Hence we need to run a VERY tight ship, and in the end this means the most amount of value gets passed back to our community, our jortbags in the form of lower prices and razor thin margins. The promos we run via our email list further intensify this element of the Ripton business model.
There are a lot of ideas we’re working on right now that I wish we could share with you. Crazy ideas, big ideas, challenging ideas, that we hope will make the future a better place. Thanks for being along for the ride, and believing in Ripton, after all life is jort!
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We've had a blast giving things away this year to our customers and following. Our core Ripton customer is often a younger, romantic, adventurer, who doesn't always have a huge budget. We can't give away everything or we'd go out of business, but when we can we like to surprise a few lucky jortbags.
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Ziff is rocking a small Regulator Vest for chilly mornings in Boulder. She is 5'5" and an Ice-patroller for the Colorado Avalanche.
As a callout to the heritage of our black acid jorts we have released a kickass black acid washed tee, complete with some rad Ripton graphics.
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These the have added swagger of an all black silhouette, for a crisp, clean, turbo look.
Ripton Diesel Overalls are the perfect choice for everything from ripping downhill laps at your local bike park to dinner with your in-laws.
They will sell out quickly! Preorder a pair hot off the line while they are in stock.
They won't be for long.
Cheers!
-The Ripton Team
]]>Hiko™ Performance Jacket: . Now in stock as of December 27th, shipping immediately.
Diesel Overalls: Shipping mid-January
The all-mighty justomer has been pushing us to make more Diesel Overalls, and so we did.
Items that are in stock and are at risk of selling out are:
Men's Diesel Jorts | Women's Diesel Jorts
Women's Performance Overalls | Men's Performance Overalls
Women's Deluxe Overalls | Men's Deluxe Overalls
Happy holidays!
-Ripton & Co.
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